It’s sometimes so easy to forget to say ‘thank you’ after you’ve gotten a sale. But did you know that a simple thank you note can have far-reaching impact for your client-relations and ultimately your business?
According to international sales training success master, Tony Hopkins, an attitude of gratitude is key to building and maintaining relationships in sales.
In fact, for such a simple gesture, Hopkins testifies that a sincere thank you note can yield surprisingly beneficial returns. He shares how he cultivated this best practice.
“Because I understood that building relationships is what selling is all about, I began early in my career to send thank you notes to people. In fact, I set a goal to send ten thank you notes every day. That goal meant that I had to meet and get the contact information for at least ten people every day. I sent thank you notes to people I met briefly, people I showed properties to, people I talked with on the telephone, and people I actually helped to own new homes. I became a thank you note fool.
And guess what happened?
By the end of my third year in sales, my business was 98% by referral! The people I had expressed gratitude to were happy to send me new clients as a reward for making them feel appreciated and important.”
Well, who would have thought that these two words could become such an indispensable sales tool in your business tool kit?
10 Ways to Express Thanks
So how do you get started? Just be sincere, he advises. You might think, I’m not a great writer. You don’t have to be. It’s two words. Thank. You. If you still have reservations, Hopkins provides templates in this article. After reading, you can be on your way to learning 10 ways to express thanks: Read on to learn the 10 Ways to Say Thank You.
Send a thank you note to your active and especially inactive clients today. It’s a great way to keep yourself top of mind, renew a relationship grown stale or just bring some cheer, convey to your client or prospect that you are interested in more than just seeing your name on his/her cheque; use it to add that human touch to your sales conversation. It may just send some business your way.
Have you used thank you notes with a customer or prospect before? Share in the Comments below how it helped you generate a sale or brought some other benefit to your business.